It is easy to mock the idea of Cameron standing up for the toiling masses while the pockets of his Old Etonian tailcoat bulge with hedge-funded millions.
Elsewhere in Australia, Sydney will soon open its planning decisions to the masses, with consultation apps for citizens to send feedback to the council directly from the sites of proposed developments.
"The fact that we're being played to the masses is just weird," says Holman.
Atrophied voluntary parties are not in a condition to turn the masses out to chilly church hall meetings, but here was a chance for politics to reach into the living rooms of people that it doesn't usually trouble.
Cooked white beans, meanwhile, are a gem to have ready in the fridge: puree and use to top bruschetta, or toss into rocket salads, or heat up with masses of olive oil, lemon juice and garlic to serve with bangers.
Wigan, like Bournemouth, had a generous benefactor, though throwing masses of money at anything is not in Dave Whelan's character.
According to the poster, it was an attempt to bring "the street sensation that's sweeping the nation" to the masses, yet the decision to cast really awful non-rapping actor Mario Van Peebles as a really-not-awful rapper proved predictably troublesome.
Bish bash bosh, there you go, a fashion trend, all set to go, ready for consumption by the masses.
Twitter and blogging have given a voice to millions and allowed genuine opposition movements to take their case to the masses.
However, although it would be another 100 years before the working masses started holidaying abroad, these packages were a step towards the democratisation of travel – prior to this, only the really wealthy could swan off on grand tours.
The masses now realise the tremendous might they can wield when they act collectively.
