Sentence examples for mass personalisation from inspiring English sources

The product has four key applications that come under the banner of the concept of "mass personalisation", which aims to combine the passive viewing of TV with a personalised web-based experience.

"We are teetering on the brink of an era of mass personalisation," says the retailer's boss, Mr Clarke.

Retailers and technology companies alike are understandably investing in ways to map our lives as consumers by using multiple discreet technologies, and delivering marketing opportunities underpinned by mass personalisation.

We are prepared to enter a new phase of mass personalisation – it is about understanding who our customer is, what they would like to buy and how they would like to buy it, it will be about making our customer's shopping experience completely unique.

Existing and evolving trends and paradigms in manufacturing, such as mass customisation and personalisation, call for better communication among product-production design and customisation and production execution.

The work discussed in this paper aims at enabling a mass customisation and personalisation implementation, by engaging the customer in the design of unique products and by enabling the Original Equipment Manufacturers (OEMs) to efficiently plan manufacturing and transportation activities of highly customised products by exploiting an innovative decentralised manufacturing approach.

Second, they must be run like an e-commerce operation: a combination of mass emailing and heavy personalisation based on collected navigation data.

The deal is most significant mainly for The Filter, since its main business model is a white label personalisation engine for mass audiences.

The deal is most significant mainly for The Filter, since its main business model is as a white label personalisation engine for mass audiences.

The Filter's main business model is a white label personalisation engine for mass audiences and thus needs content partnerships like this to prove its technology scales into the billion-request level.

The secret to rekindling Sony's return to form, according to the company's chief executive, is personalisation – achieved not by the mass collection of customer data in the way some big tech firms do, but by eliciting an emotional response to its products.