Moreover, in an age when mass media provide the basis of common experience, "Star Wars" and a handful of other cultural icons may have become a kind of shorthand form of communication.
How profoundly sad it is that mass media provides no compassionate words or actions for the women, men and children who suffer under our "need" for more.
Which was why it was such a good thing that the Internet came along to free audiences from the growing indignity and abuse of modern mass media, providing them with a nearly endless resource of content that seemed so incorruptible.
Exposure to mass media provides increased awareness and knowledge, as well as changes in attitudes, social norms and behaviors that may lead to positive public health outcomes.
Thus, it would seem that the 'Goody Effect' could only contribute to an appreciable 'saving' of lives if the mass media provide mobilising information that encourages those most at risk to adopt risk-reducing and health promoting behaviours.
The broad thematic categories focus on six key topic areas in order to assess whether the mass media provide mobilising information on: HPV infection; HPV vaccination; information about cervical cancer; risk factors associated with cervical cancer; information about cervical screening; and Jade Goody's experience of cervical cancer.
Evidence of concern about the economic power of the mass media was provided in 1999 when the British government decided to prevent Rupert Murdoch's BSkyB, which owns the broadcast rights to English Premier League association football, from acquiring control of Manchester United, one of the world's richest and best-known sports "brands".
Today, however, because of revelations in the mass media - provided by ex-NSA contractor Edward Snowden, for example - ordinary citizens, and not just spies and high-level officials, know about their governments' activities.
Tasked with condensing popular cultural and global happenings into something easily consumable, it's no wonder that mass media has provided artists with a rich source of raw material throughout the course of art history.
Another possibility would be to employ mass media in providing information on blood donation and its positive effect on human health as well as the national supplies of blood and its components at national blood collecting centres.
