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Four studies compared high exposure versus low exposure to the same mass media intervention.
It has been shown that mass media intervention is effective in promoting health especially in developing countries [ 12].
Results indicate this innovative mass media intervention produced medium to large effects 26 on improving women's awareness and knowledge.
This trial is the largest, most rigorous evaluation of a mass media intervention in a low-income setting.
The aim of this paper is to describe the implementation of our mass media intervention in detail.
Results indicate this innovative mass media intervention produced medium to large effects on improving women's awareness and knowledge regarding alcohol and cancer.
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Additionally, the study demonstrates the usefulness of a priming paradigm to assess causal influence of mass media interventions.
Mass media interventions for reduction of youth cigarette smoking have been recommended based on a broad array of evidence, although few randomized community trials have been reported.
We found little rigorous evidence of significant effects of mass media interventions on MSM.
Mass media interventions alone reported no significant change in the intention or willingness to register.
A secondary aim is to examine the impact of mass media interventions on stigma and discrimination.
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