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Discover LudwigThe term "mass market" is correct and usable in written English.
You can use it to refer to consumer products which are widely available at a relatively low cost. For example: Apple’s iPhone is a hugely popular mass market product.
Exact(34)
Companies serving the mass market.
"I embrace the mass market.
You are talking mass market.
"This is the mass market," he said.
Is it overdiffusion into the mass market?
Collins is mass market, though.
Similar(26)
And mass-market pinot grigio.
His taste, meanwhile, remains proudly mass-market.
Mass-market producers cannot afford sustained losses.
MASS-MARKET beers taste like soapy water.
They are reprints, like mass-market paperbacks.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com