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"Investors, press, everyone was obsessed with the mass consumer thing," says Lobovsky.
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The thing is, the Oculus Rift isn't exactly mass consumer product yet.
"The power of social media, things like Twitter, once you get a mass consumer revolt against a company, that is very powerful," he said.
"They are not regulated for a mass consumer market.
"That's not a consumer thing.
However, there are still doubts about the viability of virtual reality as a mass consumer technology.
Each independent bookstore is a brave, vulnerable outpost confronting the relentless hordes of mass consumer culture.
Other developers agree that it could be too expensive to attract a mass consumer audience.
Above all, mass consumer culture and democracy have undermined old elite tastes and certainties.
FOR decades, advertisers and agencies have used sports to appeal to the mass consumer market.
That was too much to get mass consumer adoption.
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