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However, there are still doubts about the viability of virtual reality as a mass consumer technology.
Wearability: Mass consumer technology looks beautiful and feels great to use without compromise.
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And the mass consumer adoption of these technologies is the real innovative heart of Apple.
The firm says it concentrates on "mass market" fields, such as consumer technology, media and the like.
If Google wants Glass to take off in the consumer market, it might be best served selling it to Apple, which has consistently proven its ability to shape technology for mass consumer adoption.
But the H.P. Way drifted as the founding ideal waned in force, and technology became a mass consumer market.
In October, Sony will launch PlayStation VR, a £349 headset designed to bring this much-hyped new technology to the mass consumer market.
While there, he was instrumental in building the Branded Products Group, which successfully launched the industry's first "OneTouch" external storage and backup solution, which ultimately defined the category and broke the technology barrier for mass consumer adoption.
Thanks to the industry being mature we can now bring nearly every class of consumer technology product to the masses at a variety of price points.
Drones, or flying robots, have demonstrated just how quickly robotic technology, once deployed, can achieve mass consumer adoption.
For the first time two technology titans revealed their intentions to bring AR to the mass consumer market — via mobile devices.
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