Exact(10)
Mass Animation is just one of several entertainment companies working the "crowdsourcing" angle.
Mass Animation provided downloadable Maya software, the story and a soundtrack.
Aniboom ran the "Live Music" competition for Mass Animation and provided technology infrastructure.
Using Facebook, Mass Animation invited animation enthusiasts — from total amateurs to professionals working in their spare time — to compete to create individual shots for the short.
Mr. Jacobson called aspects of the project "fiendishly complicated" but said Facebook now wanted to work with Mass Animation on more ambitious ideas, perhaps even the dream of a full-blown feature film.
In the end 57,000 people from 101 countries became "fans" of the Mass Animation page on Facebook and about 17,000 downloaded the software application, Mr. Landau said.
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Built around the concept of "Saleema" – a traditional Sudanese girl's name that also means "whole" – the campaign has already reached an estimated 7 million people through mass media, animations, drama, song, comic books and community discussions.
Mr. Engel, who was adept in the high-art and mass-culture ends of animation, founded the program in experimental animation at CalArts in 1970.
What the stylized form of Japanese animation lacks in mass appeal it makes up for in price.
Within 17 seconds of walking into Marjory Stoneman Douglas High School with an AR-15, the gunman shot and killed his first victim, a new animation of the mass shooting in Parkland, Florida, shows.
Decade Late, HouseSpecial Is Still "Animation for the Masses".
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