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Advertisers are salivating at this form of advertising because they get much closer to the customer and the point of sale than if using mass advertising outlets like TV and newspapers.
"Consumers have become restricted by what machines can make".With mass retailing came mass advertising.
Mass advertising established a link between a product and millions of faceless consumers.
At issue are rules on "general solicitations," or mass advertising of nonpublic securities to individual investors.
It was a "bottom up" strategy, relying on conversations between people rather than mass advertising.
One rule concerns "general solicitation," or the mass advertising of investments in companies that are not publicly traded.
SOMEWHERE along the path toward big-box stores and blockbuster brands, mass advertising lost a good part of its impact.
This is still mass advertising a smaller 'mass', but mass advertising".Smart companies are trying to circumvent this by gathering information first-hand from customers.
Bowing to the financial industry, they joined forces last April to pass a law that requires the Securities and Exchange Commission to lift the ban on mass advertising of private offerings.
Because only about 7 percent — or 7.6 million households — are accredited investors, mass advertising through television or magazines makes little economic sense for most funds.
Last year, Congress, with the support of the White House, passed a law to repeal a longstanding federal ban on the mass advertising of private investment offerings.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com