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In this perspective gender refers to the constantly ongoing social construction of what is considered "feminine" and "masculine", based on sociocultural norms and power.
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In any society based on masculine order she's the great subversive, standing for everything female, foreign and dangerous.
Gendered assumptions based on masculine cognitive styles are predominant in the Guide to the Project Management Body of Knowledge (PMBOK) [PMI. Project Management Body of Knowledge. Project Management Institute 1996].
Homme by David Beckham features a "super masculine scent" that is based on wooden and spicy notes, while still giving off a fresh and clean smell.
I refer to Bigfoot using the masculine pronoun "him," not based on the sexist assumption that he is a male, but rather because I know how sensitive women with large shoe sizes can be.
The Preschool Activities Inventory (PSAI), which measures how often a child plays with certain toys, engages in certain activities, and displays certain characteristics over a month's time based on "masculine" or "feminine" classification, was used to assess gender-role play behavior at 30, 42, and 57 months of age.
Perhaps mainstream male country music, with its system of entertainers putting across a vocal persona based on traditional masculine roles, is more inflexible than singer-songwriter pop.
Because virility was so slippery — because every virile quality, if taken too far, could compromise it — a "denigrating attitude toward women turn[ed] out to be easier to hold and to develop than the construction of a model of virility based on positive masculine values".
The study revealed that judgments made about whether an individual is a top or a bottom are based on perceived masculine and feminine traits.
The traditional notion of leadership based on a masculine hierarchical form of top-down leadership is not only not effective, says Kathryn Kolbert, it is not built on the strengths that women bring.
As we all know, traditional corporate culture is based on quintessential "masculine" traits of being aggressive and competitive to get the job done, not showing any weakness or vulnerability, and keeping things rather church and state.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com