Esteban has a young son, Pablito (Austin Marques), by his drug-addicted girlfriend.
Strawberry Frog, the advertising agency working on the launch, says that emerging-market brands such as Mahindra can leapfrog rich-world marques by using guerrilla-marketing techniques and new media.
We've gathered two lists of fleet all-stars: The top ten marques by fleet sales percentage and the top ten in total fleet sales.
The Coventry-based marque, owned by India's Tata, said sales were up 8% to 65,000.
Lay and Wheeler at 33 Cornhill, London EC3 (020-7626 0044) serves house champagne at £6.65 a glass, as well as featuring a different Grande Marque champagne by the glass every month.
The 111-year-old marque, owned by German car firm BMW, said customers had asked it to add the as-yet unnamed vehicle to its existing saloon models – the Phantom, Ghost and Wraith - whose prices start at about £200,000.
Bentley, the grand British marque revived by the Volkswagen group, has been better known for its Continental GT coupe, a fast car fit for a first-round draft choice, than for its sedans.
Cadillac also has plans to launch an even-more upmarket model, according to Mr de Nysschen, that will seek to take on Bentley, a British marque owned by Volkswagen of Germany.
Horch, one of the original four, was a prestige marque, founded by August Horch August Horch in 1900, whose name is identical to the German word for "hark" or "listen".
Privateers were sea captains who carried Letters of Marque, signed by royal decree, which authorised them to harass His Majesty's enemies abroad – a kind of 17th-century licence to kill.
