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The deal is the latest and largest in an aggressive acquisition spree by Rakuten as it seeks to "become the world's No. 1 Internet services company," it said, and marks its entry into the global messaging market.
Taboola recently acquired Perfect Market, which differentiates the company and marks its entry into programmatic ads.
BP said it is acquiring a bundle of assets from Devon Energy, which marks its entry into Brazil.
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Back in April, it acquired Parse, which marked its entry into a new business category, or paid tools and services such as back-end data storage, for mobile app developers.
It makes sense for Google's overall model". Mohan, who joined Google in 2008 when it made the $3.1bn acquisition of DoubleClick that marked its entry into the display ad market, argues it can overcome a "big barrier" in the sector to the mutual benefit of all parties.
Surface RT is Microsoft's first tablet hybrid, marking its entry into parts of the OEM space that it had not tread before.
Reckitt is also taking over Mead Johnson, the American maker of infant baby formula, in a $16.6 billion transaction that will mark its entry into the baby nutrition market.
In the West Bank in the last months, Hizb ut-Tahrir has held a series of successful events, which mark its entry onto the stage as a significant player in Palestinian politics.
To mark its entry into state political lore, an "official state hot tub contest" was held here Thursday night as a tongue-in-cheek endeavor to come up with imaginative designs -- splashed, perhaps, with some political commentary.
One of Britain's biggest consumer goods companies is close to acquiring Mead Johnson in a $16.7 billion deal that will mark its entry into the fast-growing infant formula market.
Though the craft will take a further 20 days to reach Saturn itself, that flyby marked its entry into the solar-system-in-miniature which consists of the eponymous planet, 31 named moons and the myriad un-named moonlets that make up Saturn's famous rings.It is journey's end in more ways than one.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com