The problem is that competitive spaces shift, customers change, new technologies appear, and, ironically, it is when responding to markets transformed by intense and unpredictable change that big businesses are most confounded by patterns of past success.
The 383 plan involves firstly a trio of reforms to open up the market, transform government, and reform enterprises to boost innovation.
On Mondays, the market transforms into an antique-hunter's dream.
And in the last decade, the labor market transformed itself from being relatively static, and thus inefficient, to relative fluidity.
Jim Mullen, was appointed three months ago as chief executive to shake up Ladbrokes, which has struggled to compete in a betting market transformed by online gambling.
The burgeoning market transformed the Kachin insurgency, which had started in 1961 as a fight mostly about political independence, into a raging battle that extends to natural resources.
But the UK savings market, transformed by the chancellor George Osborne's shakeup of the pensions and annuity market, is likely to be one area as investment firms rush to create new savings vehicles.
At the same time, American toy makers outsourced production, mostly to China, and concentrated on design and marketing, transforming a seasonal industry (mostly at Christmas) into wave after wave of movie-toy promotions.
However, numerous digital payment solutions, which rely on new disruptive technologies, are emerging on the payment market, transforming the payment area from being established into a state of flux.
