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They encourage local markets to test and adopt brand-building programs that have been successful elsewhere.
Most retail companies use pilot markets to test new products—rolling them out in one area of the country before going national.
Mr. Girsky said that G.M. intended to sell only small numbers of the Volt in China and many other markets to test consumer interest.
In this paper, we draw on the past decadee of experience with carbon markets to test a series of hypotheses about why systems have demonstrated this revealed preference for linking.
Similarly, innovators are looking to emerging markets to test models before scaling them.
Fifteen years ago the Internet was revolutionizing global communications and computing so companies were looking for the most advanced markets to test their technologies.
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In the private sector, as mentioned earlier, we rely on the market to test the purposes of private managers.
As with most of Catalan life there's a strict, unspoken system – try jumping the queue at the chicken and rabbit stand in the market to test this.
We believe in the team and the vision, but the technology was very immature when we backed it, and there was no market to test it.
One good example is the way that some companies are now using digital marketing to test out key messaging before making their TV buys.
In its early days, 3plet mostly focused on the Russian-speaking market to test its idea.
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