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In local markets, the game posted a rating of 48.2 in Kansas City, the highest for a World Series Game 1 in any market since 2007.
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Unless Apple changes the way it markets the games or apps.
The I.C.C. needs to aggressively publicize and market the game in the United States.
"We believe that rugby sevens is an excellent tool for teaching and marketing the game.
In the New York market, the game drew a 5.7 rating (or 395,329 television households).
Olympic hopefuls should reflect on the latest attempt to market the game.
The club has done a tremendous job in selling and marketing the game.
Self is spending an amount estimated in the mid six figures to develop and market the game.
Like Commissioner David Stern, who is retiring next February, Buss was a visionary in the art of marketing the game.
Still, Mane and several teammates said they were concerned that the league had not played exhibition games and taken other steps to market the game.
In the New York market, the game's rating hit its peak at the end, from 7 45 to 8 p.m., when it registered a 35.3.
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