Exact(7)
Concerns about regulatory capture, combined with disillusionment with the markets' potential to self-correct, further undermined confidence in past paradigms.
Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets.
A few Western companies do develop products exclusively for China and India, but most are content to skim the surface of these markets' potential.
Novartis, a Swiss rival, recently unveiled a pilot project to expand into rural India; the firm aims to reach 50m new customers by 2010.Further evidence of emerging markets' potential comes from the experience of Britain's AstraZeneca in China.
The project manager will, however, rely on you to provide as much detail as possible regarding competitors, markets, potential partners, and so on.
I passionately feel that we can learn a great deal about markets, potential areas of growth, and avoid costly mistakes by studying and working with conflict, and respecting the forces at play.
Similar(53)
In a previous piece, I called these segments neglected markets potential customers for a company's existing products which managers and marketers routinely overlook or write off altogether, as these markets are either too small in terms of revenue potential or too costly in terms of the operating expenses required to tap into them.
But the market potential is certainly there.
It all depends on market potential.
Do we believe in the market potential?
But the marketing potential was clear.
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Justyna Jupowicz-Kozak
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