Seen from this perspective, the labour market looks less robust.
For all that, and all the reset buttons being pushed by worried shoppers, cause marketing looks less scathed, in better shape than, say, the appetite for so-called little luxuries (goodbye Starbucks, hello Dunkin' Donuts) or the penchant for designer duds (goodbye 7 for All Mankind, hello Levi's 501 jeans).
Latching on to a hot investment sector can be dangerous, but advocates of emerging markets say that even after considering their strong performance this year, shares in these markets still look less expensive than those in developed countries.
America, Japan and even Europe will all be growing, while the big emerging markets will look less dynamic than they used to.
This suggests that the government's policy of shifting gradually to a market-based exchange rate may have been better executed than generally believed; even the measures to support the stock market now look less futile than they did in July.
The alternative, staying in an up-market niche, was beginning to look less and less viable.
Simon Pegg has joined fans critical of the trailer for his new film, saying the marketing for Star Trek Beyond makes it look less than stellar.
The benefits of diversification look less compelling when markets are buoyant.
Jessica Hynes's marketing guru Siobhan, also back, could hardly look less like Philip Almond, who (his BBC biog says) "leads the marketing function".
So Congressional Democrats have been repackaging their energy bills to make them look less and less market-oriented.
