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It markets its services through witty television adverts.
It markets its services under the brand names eFax, eVoice, FuseMail, Campaigner, KeepItSafe and Onebox and also operates a messaging network.
Workfront currently mostly markets its services at marketing, IT and services teams, but the solution isn't limited to those kind of teams.
GreenMountain.com, which markets its services over the Internet, uses the ".com" because it wants to be valued by Wall Street as a high-tech company rather than an energy supplier.
Civis, for example, markets its services to big consumer brands and media companies, though it has also worked on Democratic Party campaigns.
A week later, the C.F.P.B. filed a lawsuit against a debt-settlement firm, Freedom Debt Relief, which markets its services as a way for highly indebted people to discharge their financial obligations.
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It markets its service through various channels, including online advertising, broad-based media, such as television and radio, as well as various partnerships.
EchoBase markets its service to medical records software providers and hospitals, whose doctors download the app free.
Smaller companies opposed to lifting the spectrum cap include Leap Wireless in San Diego, which markets its service in more than a dozen cities as an alternative to conventional phone service.
The firm markets its service as offering "cutting-edge safety measures": allowing customers to see the name and photo of the driver before they arrive.
Although the test prep service markets its service as "24-hr Online Tutoring," the company says the tutoring is done in one-on-one sessions in person or online and that the tutors typically live in the same areas as their students.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com