"It's driven more by marketing goals than consumer demand," said Ross Rubin, an analyst for the market-research firm NPD.
As with other e-commerce executives who use sweepstakes, Mr. Briggs has changed the campaign to fit his marketing goals of the moment.
Lower down the market Goals Soccer Centres fell 33p to 180p after the five-a-side company issued a profit warning, which it blamed on heavy snowfall in February and softer trading over the summer.
And because investors have diminishing patience for Internet merchants that use generous, if not ludicrously expensive, product giveaways and free shipping promotions to snare new customers, e-tailers see sweepstakes as a much more affordable way to achieve marketing goals.
A postal service spokesman said that marketing goals had shifted from increasing international business, the reason it signed its first deal with the cycling team, for $1 million a year in 1996.
We have devised a simple package of asking them for their target client list, then using Twitter to link to their target accounts to deliver specific marketing goals such as appointments or sales leads.
Reality: Growth hacking has marketing goals but different tactics.
And they're launching something called Insights, for tracking marketing goals.
According to Twigg (2001), CSR goes beyond the traditional market goals of an efficient and economical production of goods and/or services.
Compared to it, students from Group 2 (biology, agriculture, environment & geoscience; physics, mathematics & chemistry; law, social & political science; and management) are much stronger oriented at labour-market goals.
