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2. TRYING TO TIME MARKETS Investors' habit of mistiming markets costs them more than 1 percentage point a year in returns, according to an academic paper from Cass Business School.
(A version for hand-held computers, which covers only 11 of Zagat's 45 markets, costs $30).
The OECD, a rich countries' club of which Mexico is one of the poorest members, reckons that the lack of competition in these "dysfunctional" markets costs Mexico about 1.8% of GDP a year.
A VW Passat bought in Denmark, one of the cheapest car markets, costs £11,386 before tax compared with £17,926 in Britain - a difference of nearly 36%, according to EU figures.
"Developing competitive cars for global markets costs several hundred million dollars, no matter how you cut it," Fisker Automotive founder Henrik Fisker told Forbes.
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"New products, new markets, cost savings.
Unfortunately, in falling markets, cost-averaging merely reduces the pain.
Blacksmiths cost 150 wood each, and markets cost 175 wood each.
Figure 4 Specific direct marketing costs of different direct marketers.
Marketing costs were up 6 percent.
"Marketing costs money".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com