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She markets books to high school teachers and college professors.
The initial e-book developed by Google is a marketing book titled "Winning the Zero Moment of Truth".
That is why Greg could call a strategy book a marketing book.
Vodafone is also taking a leaf out of the Indian marketing book, moving its marketing chief from India, Harit Nagpal, into a global marketing role.
To share her research findings with a wider audience, the neuropsychiatrist chose to write a mass-market book.
Despite his influential "you can't beat the market" book, A Random Walk Down Wall Street, Malkiel is a big China bull.
I feel I've succeeded in creating the most practical marketing book ever written.
Last year, a writer named Ryan Holiday wrote a book called "Growth Hacker Marketing" that was a top marketing book on Amazon.
Dr. Gray's research has been featured in the NYTimes, two TEDx talks, and the mass-market book The Mind Club.
It's not exactly a marketing book for Norway.
Expert Marketer Magazine named Defending Your Brand the 2013 Marketing Book of the Year.
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