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"In a marketplace driven by fashion, driven by trend, we feel a product that has been around for 25 years deserves to be recognized and celebrated," he adds.
In a higher education marketplace driven by rankings and an arms-race mentality, today's luxury amenity on one campus quickly becomes an all-but-required feature at every campus.
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While marketplaces as platforms are inherently independent, marketplaces driven by vendors (or buyers) are likely to be biased in their respective favour.
Marketplaces, driven by technology, can deliver high-quality services more cost-effectively than firms, particularly in the middle market.
Reckitt's historical outperformance in the marketplace was driven by its almost unique ability to garner growth from the developed markets, and in particular Europe.
He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself.
Cloud versions of these properties are now beginning to hit the marketplace with force, driven by transitional leaders like Salesforce and Amazon Web Services.
In the past 40 years, fees have gone down 70-90 percent for public market investors, driven by new technologies and marketplaces.
"It appears to me that this is an attempt to create regulation that is really unnecessary given the advances that have been made driven by marketplace forces," said Rob Marcus, CEO of Time Warner Cable.
And they themselves operate in a competitive marketplace that is largely driven by financial returns.
"The Agency's leadership recognized that the CIA did not, and could not, compete for IT innovation and talent with the same speed and agility that those in the commercial marketplace, whose businesses are driven by 'Internet time' and profit, could," a Defense Intelligence Journal article from 2000 says.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com