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But Mr. Klein's unconventional marketing vision has obviously helped to lure consumers.
"It is a gray zone, and there are risks, but we think it's really worth it," said Nicolas de Cordes, vice president for marketing vision at Orange.
"Karim is the designer who is looking for ways to expand his marketing vision, in every way, from mass market to high end," Mr. Zemaitis said.
His efforts to convince the doubters foundered in August, when his marketing vision went down like a lead balloon in the City.
Owned by the Stern family of Geneva since 1932, the brand is revered by mostly male collectors for its classic good looks and mechanical virtuosity as well as its conservative, long-term marketing vision: predictable in the nicest way possible.
All this is in keeping with the marketing vision of the younger Mr. Vaynerchuk, who wants the Wine Library known as a destination for wine lovers, with bottles priced from $5 to $5,000.
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In short, he is trying to create a free market vision for Europe to compete with the more bureaucratic vision that Germany promotes.
She also doubts whether central Europeans will promote a highly individualistic, free-market vision of society that is closer to the American model than to the EU's.
His company recently bought a 49percentt stake in Market Vision, a minority-owned, multicultural company in San Antonio that specializes in marketing to Hispanic consumers.
Market vision has hardly been implemented and there has been a complete lack of clarity regarding leadership and direction for many months now.
He used the computers of the Market Vision graphics studio company in Irvington, whose computer network crashed because of an overload of data.
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