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Holdsclaw doesn't need to be a fan of women's basketball -- which she isn't -- to be its marketing version of Jordan.
Co-branding is the marketing version of killing two birds with one stone by, say, placing the fictional Colombian coffee grower Juan Valdez and his donkey on American Airlines.
The marketing version of Tuscany features lots of misty olive-and-vine landscapes, ocher stucco and languid afternoons on the terrace, cleverly shrouding the authentic historic character of the Tuscans, which tends more toward social Darwinism, Machiavellian intrigue and hard-nosed business.
It's the marketing version of RelateIQ, which SalesForce bought for nearly $400 million, and it's going after a much, much bigger market.
It's the marketing version of happily ever after.
Similar(55)
Microsoft, competing with the top cellphone maker Nokia, is trying to sell more software for running wireless phones as part of a campaign to increase sales by marketing versions of Windows for devices other than personal computers.
And now, the mass-market version.
We recommend using the Matrix Market version and associated ParallelReadMM functions.
A mass-market version with the catchline "The novel of a love society forbids" swiftly followed.
The company expects a mass-market version of the instant digital camera will be produced next year.
A mass-market version could help schools and nurseries with the everyday problem of spotting feverish children carrying infections.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com