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"Since Caravaggio is not a household name, I wanted to pull out all the marketing stops by making the commercials like movie commercials — eye-catching, melodramatic, even a bit kitschy," he said.
Once they're in the pipeline, the marketing stops.
The big challenge with hybrid marketing is that the experience shouldn't feel like one part of the marketing stops and another begins.
Utilizing grassroots guerilla campaigning that has resulted in a couple of slightly embarrassing situations, the group has pulled out all the modern marketing stops, including flash mob street teams, pop art campaign posters and a "mustache revolution" section on the website.
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Sebastien Modat, 38, who works in marketing, stopped his jog to get a newspaper.
If the housing market stops rising, they say, the bankruptcy lull in the region could quickly end.
"When the Chinese market stops growing faster than other countries in the world, we will look outside.
As we have seen in property crashes, like that of 1989, when the net inflow of funds into a speculative market stops the market falls apart.
Collins says it would be hard to tell if the bottom has been reached until the market stops swinging wildly and settles into a smoother rhythm.
Then, last May, the real estate market stopped booming.
The stock market stopped trading -- yet our world went on.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com