However, Joy isn't marketing this to your parents, it's trying to market something for your parents to you.
Businesses that try to market "something for everyone" may ultimately end up without a strong, focused identity and lose customers to confusion over what their brand represents.
For those startups that are building and marketing something of value for consumers or businesses, there is much work to do.
Instead, I got a pile of cardboard packaging and confirmation of my thesis: marketing something as "for women" -- the pinks and purples, the low-calorie labels, the suggestions that life is just sooooo crazy and women need to take a break with a thumbnail-sized brownie -- is the dumbest gimmick in food marketing.
Humana linked up with Virgin to market something called HealthMiles, for Humana members who enroll online at Virginlifecare.com and fill out a health-and-fitness questionnaire.
DogTV, marketed as something for dogs to watch while their owners are at work, was first offered on cable systems in San Diego in February and received a burst of national publicity in April when it became available as an Internet stream.
They allow us to precisely track packages or shipping containers as they make their way from the factory to the market — something critical for just-in-time productivity, but also for security.
At $199 ,Xbox 360 is the most affordable next-generation console on the market, offering something for everyone with the most dynamic, interactive entertainment experiences available.
From historic homes to palatial grandeur to mod chic, Denver's high end real estate market has something for every taste.
From historic homes to palatial grandeur to mod chic to Italian-style villas, Denver's high end real estate market has something for everyone (well, everyone with several million dollars to spare).
