Some liken the changes to the marketing sleight-of-hand of the airlines, which have kept their base fares low while tacking on new fees for pillows, peanuts and baggage.
On the Moscow markets, this sleight of hand had a nickname: konvert, which means "envelope" and echoes the English verb "convert".
Cathryn Sleight, the marketing director at Coca-Cola GB, said the campaign aimed to "bring a modernity" to the brand, with the launch of new flavours including Juniper and Pomegranate tonic.
Shouldn't it have a killer festival, one that can use some sleight of hand -- marketing tricks, or a persuasive guiding consciousness -- to present dazzling things to an audience that perhaps doesn't know it wants them?
For the CIO, this is largely good marketing–and a bit of a sleight of hand.
Agency life had not been her thing—"a lot of crazy bitches"—so she started her own branding firm, the Fox Theory, which does marketing for entrepreneurs, artists, authors, and a sleight-of-hand magician.
Moody's, a credit-rating agency, lowered its assessment, saying that the bank is vulnerable to further market turbulence.In this section Fishing downmarket Sleight of hand Selective selling Slippery slope Plastic bank Europe grows apart Mid-air collision Short on profits The market for regulation ReprintsEven so, Garantia retains formidable strengths.
By sleight of description, developers and brokerages are marketing as mansions enormous and extravagant lower-floor spaces inside — or in a few cases alongside — top-shelf condo conversions.
(Why offer a single penthouse when, by sleight of design and description, developers can market half a dozen?) Though the Woolworth Building's storybook cupola has yet to be renovated, a fortune is what some billionaire will pay for its five-level penthouse.
Such a financial sleight of hand is normally seen through by markets, investors and eventually the electorate.
