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And the hoped-for marketing response?
However wonderful your marketing response is, if no one sees it then it isn't going to drive your business - it's just as important for marketers to be looking at real time data and adapting their media plans & targeting as it is for them to be crafting witty creative.
The marketing response was swift and precise.
What we are seeing when deploying our Amplero product, is the ability to create 2200+ tests and learn based upon empirical feedback, after marketing executions are randomly targeted, which dimensions are associated with a causal, positive or negative marketing response.
This could suggest that adverse publicity had triggered a marketing response, especially for risedronate.
Bisphosphonates are useful drugs, however the dramatic rise in expenditure on detailing, followed by a rise in utilisation of risedronate could suggest that adverse publicity triggered a marketing response.
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Larry Kantor, head of research for Barclays, said the European Central Bank is largely responsible for the benign market response to Europe's latest troubles.
Some might call it a natural market response.
While economic modelling expects a perfect market response based on full information, the reality is messier.
"You would not have seen the market response we saw to this offering".
And a third objection was that "the market response to unexpected decisions" might be "highly exaggerated".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com