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Record companies offer retailers targeted discounts in return for shelf space and marketing resources.
Her mother is the vice president for marketing resources at the company.
Mr. Sarnoff questioned the marketing resources of digital up-starts like Mr. Klebanoff's concern.
By mobilizing its formidable marketing resources, G.M. has piqued interest in the Volt.
Glaxo had marketing resources and money for research, and SmithKline had a significant drug pipeline.
But initial ticket sales are a disappointment given the marketing resources that Disney poured into it release.
Mr. Goddard said the financial, scientific and marketing resources of Roche and Genentech would allow OSI to better compete.
Or will he turn to another air traffic controller like Mr. Ross, someone primarily charged with keeping the egos from clashing over release dates and shared marketing resources?
In a company with inexhaustible marketing resources, Ive's authorship of the film suggested fastidiousness about the seductive display of his work.
The nature of that deal is unclear, but Coke's global reach and huge marketing resources could greatly benefit Spotify as it introduces its service around the world.
By that, he means identifying long-term market shifts — "what's next," he says — and then marshaling the company's research, manufacturing and marketing resources to capitalize on the opportunity.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com