Sentence examples for marketing rationale from inspiring English sources

"We're about tradition, we're about history," said John Brody, a senior vice president at M.L.B., describing the marketing rationale for the deal.

Scaring people into quitting is the marketing rationale for that new genetic test, called Respiragene, which purports to identify which smokers have the highest risk of developing lung cancer.

Had product developers consciously looked for relationships between attributes of the product and its environment, instead of waiting for a marketing rationale, products such as the Gillette for Women line might have appeared years sooner.

Deposit insurance minimizes the risk — but it also dulls the normal market rationale for prudence.

That practice has no academic justification, just a market rationale -- the crucial U.S. News & World Report rankings stress selectivity, and colleges favor early decision because those accepted are expected to enroll.

Like the role of the elite newspapers in providing political coverage, discussed in chapter 6, some market-based efforts do provide transparency; indeed, their very market rationale pushes them to engage in a systematic effort to provide transparency.

As we waited, I insisted that the reason government bureaus could seem so bureaucratic was that, by their nature, they have to be inclusive, and they can't inflict the basic market rationale of price differences upon their customers.

Yet its free-market rationale does not apply when it comes to the oil and gas industry, which has received continued government support even in times of super-normal profits.

The success of these movies also shores up a false market rationale that's used to justify blockbusters in general: that is, these movies make money, therefore people like them; people like them, therefore these movies are made.

This robustly pro-market rationale for higher taxes on bankers, who like to think of themselves as the very embodiment of capitalism, is eye-catching, particularly for anyone who spends much time in the United States, where higher taxes and more efficient markets are usually portrayed as being anathema to one another.

Beginning with the economic reform, guided by the market rationale of "efficiency first," everyone was encouraged to put more time and energy into paid work.