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Without Barnes & Noble, the publishers' marketing proposition crumbles.
"The lesson is you can't stage things for a marketing proposition.
He added that ABC wasn't "jumping up and down to take care of the N.H.L. as a major marketing proposition".
'When we buy a site, we're thinking about the marketing proposition and the target audience from day one,' says Stephen Stone, chief operating officer of Crest Nicholson.
Moss, it seems, is a more robust marketing proposition and two retailers have already decided to keep using her, one after the model offered a 'grovelling apology'.
Lynn Garafola, professor of dance at Barnard College, said, "I think many choreographers are approaching it almost as a marketing proposition: we need a big ballet because audiences like stories".
Similar(47)
They are, at best, semi-serious books dressed up as marketing propositions, and, at worst, marketing propositions dressed up as semi-serious books.
But if you define traditional advertising as the conceptual craftsmanship that we have traditionally associated with building marketing propositions and enduring brand relationships with consumers, that's more important now than ever before.
Cellular Providers' marketing propositions are designed to appeal to various target audiences, regardless of their level of sophistication.
Could this be a mass market proposition?
Prices will come down when they choose to push LTE as a mass-market proposition".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com