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Discover LudwigThe phrase 'marketing ploy' is correct and usable in written English
You can use it to refer to an action or strategy used to promote a product or service. For example: The company's huge sale was just a marketing ploy to attract more customers.
Exact(60)
"It's a marketing ploy.
It was not just a marketing ploy.
These claims are a marketing ploy".
Celebrities were another marketing ploy.
And perhaps that was a marketing ploy.
Was it a marketing ploy?
It's either marginalising or a marketing ploy.
This has proved a brilliant marketing ploy.
"They're using this for a marketing ploy.
Large wine glasses: fashion or marketing ploy?
So far, the marketing ploy has worked to perfection.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com