"By buying into European soccer, you are buying a marketing platform, of course, and a very attractive marketing platform," he said.
Skyword offers a content marketing platform to produce and promote original content aimed at consumers.
Purists have blustered for years that Hollywood was taking over Comic-Con as a marketing platform.
"We are essentially a marketing platform," said Stuart Skorman, chief executive and founder of Hungry Minds.
It would also give Mr. Spielberg a huge global marketing platform for his family-friendly work.
So do they see Vevo as a marketing platform, or distribution?
"It's a marketing platform, an attitude, a statement of what we will do for our lawn and garden customers".
If the finals have been the ultimate N.B.A. playing stage, they have also been the league's premier marketing platform.
"And as our sponsorship needs increased, I saw this as a way to build a year-round marketing platform".
— Patrick Farrell Nation's Restaurant News: O.K., American voters, it isn't a presidential election, it's a restaurant marketing platform!
As for the partner gallery program, Mr. Vazirani said that the company merely acts as a marketing platform.
