The phrase "marketing orientation" is correct and widely used in written English.
It is typically used to refer to an approach to business in which the company focuses on the marketing of the product or service. For example, "The company has a strong marketing orientation, utilizing online and traditional advertising to reach new customers."
Because it had a "proper" marketing orientation, Hoover conducted consumer preference studies in Britain and each major continental country.
Due to market dynamics and challenges, it is imperative for companies to put their concern on strategic marketing orientation.
The product dimension people can help the others keep perspective, but a strong marketing orientation is the best preventative of all.
Results demonstrate that the level of marketing orientation is rather low and marketing functions are generally conducted with superficial knowledge about marketing.
This online course will teach you to foster a marketing orientation within your team, research and identify target customers, develop a marketing strategy, develop and implement a marketing plan, and market to global customers.
But in executing the combination of Hewlett and Compaq more effectively than many analysts had expected, Ms. Fiorina is making the case that she can also bring a new level of decisiveness to a company that has lacked a strong sales and marketing orientation.
Businesses with high market orientation tend to enjoy higher profitability than less market-oriented businesses.
These marketing-related paths are further strengthened by the positive correlation between market orientation and marketing innovation intensity (hypothesis 1).
The results reveal that market orientation and entrepreneurial orientation significantly influences learning orientation, respectively.
The marketing literature documents inconsistent results on the link between Market Orientation (MO) and innovation performance.
Women's Empowerment in Indian Agriculture: Does Market Orientation of Farming Systems Matter?
