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Together with Dell's recent creation of a small-business unit, these moves indicate a chain of changes in the marketing of computers that could have far-reaching consequences in the years to come.
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Godevais is a Dell vice president with roots in the marketing of portable computers.
Segmented marketing of the computer age is thought to be at fault: it divides Americans by race, sex, age and income, so destroying their old sense of community.
Former Founder and VP Marketing of "paper computer" company Cypak, Ehrensvärd has in the past been awarded Sweden's most prestigious IT-prize – The Golden Mouse – in the category "IT-person of the year".
Borrowing from the marketing language of computer programmers, the Venter-Rubin teams termed today's version of the fly genome "Release 1," meaning that perfected editions would be published in the future.
The megahertz number so often cited in the marketing materials of computer companies refers to the computer's central processing unit chip as a partial measure of its ability to process data.
Envious of the high stock market valuations of computer and Internet companies, Ford officials have begun a concerted effort in the last year to portray their company not as a stodgy manufacturer but as a maker of consumer products actively involved in electronic commerce.
And in the near future, Apple is expected to release a connected wristwatch, entering the market of wearable computers.
The company could decide to introduce a cheaper iPhone to spur growth in China and other foreign markets, or even a so-called smartwatch that would compete in a brand-new market of wearable computers.
According to IDC, Lenovo currently controls 12.2% of the market for computers, making it the third largest vendor globally (behind HP and Dell).
Analysts have blamed the earthquake and tsunami in Japan, a big market for computers, for part of that decline.
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