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Rodolfo Sabonge, its head of marketing, notes that there are alternatives to the short cut between the Atlantic and the Pacific.
Matt Mason, BitTorrent's VP of marketing, notes that a partnership with the Internet Archive, has "over 1 million legal and licensed books available".
(Update: The ever excellent Ed Bott has some good notes on what HP is not doing — running scared back into Windows 7's arms — but more that it is refocusing its marketing notes. It's worth reading).
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But the American Canoe Association doesn't see instructional enrollment matching robust kayak sales, said Wyatt Boughter, the association's director of communications and marketing, noting his group's concern.
But he cited signs of a fractured marketing, noting that "about nine digital set-top boxes are about to ship into the U.S. market, and they are all very different".
Columbia Tristar's head of UK marketing noted that "if there was any territory this film was going to work, it was in the UK".
"You are going to lag and lag badly in bull markets," notes Samuel Lee, a Morningstar analyst.
The Middle East is also a strong growth market, notes Glen Kirton of Rushmans, another sports consultancy.
Free's launch of a cheap mobile-phone service last year had a spectacular impact on the French market, notes François Godard of Enders Analysis, a research firm.
For now, China remains a relatively small part of Britain's export market, notes John Hawksworth, chief economist at the consultancy PwC.
"When you're self-employed, you're straddling two distinct markets: the individual and the group market," notes Janet Trautwein, chief executive of the National Association of Health Underwriters, an organization of health insurance agents, brokers and consultants.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com