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If LendingTree can successfully reengage with customers on a more recurring basis via My LendingTree, the app should be accretive to overall variable marketing margin because they'll have to spend far less on promotional activities due to organic customer.
In a broader sense in modeling the development process of (1) agriculture, (2) agriculture-development-led industrialization (ADLI), and (3) primary sector export-oriented strategy of Mozambican economy, Tarp and Tarp (2004) ran experiments to see how productivity and marketing margin impacted the three strategies.
The estimated market margins for chilled fish ranged from 11.8 to 136percentt, with an average marketing margin of 57.6percentt.
Total marketing margin range between 30 to 38%, while wholesale and retail margins are estimated at 21%, and 15 to 38% respectively.
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Like most of its competitors, Exxon Mobil said earnings were hurt by lower global refining and marketing margins.
In addition, crude oil spikes aren't usually good news for refining and marketing margins, since the extra costs can't easily be passed on.
BP Amoco's marketing margins have been squeezed, as the company has been unable to pass on the higher cost of fuel to customers at its retail gas stations.
According to oil industry analysts, Exxon's earnings were better than Wall Street expected because its refining and marketing margins were stronger than had been anticipated, offsetting heavy losses on exploration and production.
Marketing margins and prices can be computed to reflect the value addition by various chain participants (Kumar and Kapoor 2010).
Earnings from refining and marketing climbed 37% to $3.4 billion, a result aided, the company said, by higher refining and marketing margins and the sale of a German refinery.
Marathon's shares shot up 9.6%, or $4.34, to close at $49.47 on Thursday, even though the integrated oil company reported its second-quarter profit tumbled almost 50% from the prior year on lower refining and marketing margins.
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