Sentence examples for marketing leverage from inspiring English sources

These buying habits offer companies incredible marketing leverage, which is one reason the Winston Cup sponsorships have diversified beyond beer and motor oil.

Five years after Guillaume Le Grand, who runs the French sailing freight company Wind Transport (TOWT), first spotted the possible "marketing leverage", the 12 ships he uses carry 155 tons of cargo a year.

Ms. Gattiker thought that adding just one or two corporate blue-bloods to the list of Atlanta companies like Delta Air Lines and United Parcel Service that traditionally scour the University of Georgia's graduating class would give her big marketing leverage.

Companies organized by consumer groups can gain media buying and marketing leverage, with a large set of products and messages tailored to a few strong audiences.

Of course Google does have a lot of marketing leverage for whatever it needs to push, namely its highly trafficked homepage.

As a result, the market leverage of the companies has grown rapidly and so has their probability of default".

One is removing the incentives and the market leverage Microsoft has to pressure companies not to use competing software.

Ms. Coakley concluded that wide variations in prices paid by insurers to hospitals and physicians were related to providers' market leverage, but not to quality.

The size and potential market leverage of a combined Sony and EMI has drawn opposition from independent music companies and consumer advocates.

This gives it market leverage in any negotiation over the delivery of its brands down others' pipes, or others' down its own.

The size and potential market leverage of a combined Sony and EMI has drawn opposition from independent music companies as well as consumer advocates.