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While CDW is not a household name it spends about one-half of 1% of sales on marketing–it has certainly not gone unnoticed by investors.
After years of hard marketing, it has persuaded much of Asia's new middle class that its wares confer a whiff of European sophistication.
Thanks in part to heavy marketing it has been a roaring success, and particularly with those elusive young folk.
In marketing, it has often been forgotten that consumers do not always consider the market exchange as the only way that can provide the satisfaction of their needs.
Comfort is in the afterlife, and marketing it has been the church's unique selling proposition since Luther and papal indulgences.
With quality control and aggressive marketing it has proved a success, he said, outlasting competitors like "Totally Hits," which ran from 1999 to 2006.
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The show's defenders say it never received the internal support and the external marketing it had been promised.
Although Fiat is struggling in its home market, it has been the market leader in Brazil for two consecutive years.
Because RBCT is far from its export markets, it has to compensate by minimising the time-to-market through faster processing.
In the maturing Russian market, it has shifted its focus from growing the subscriber base to increasing ARPU.
In the market it has edged up 1.3p at 94.65p.
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