Only once you have carried out what I call an artistic marketing evaluation (I don't mean the design), looking at the web site through the eyes of the customer, and done all you could to improve the value to that customer, should you attempt to use SEO tools to polish the site's technical aspects.
Variables specific to the text messages delivered by the text4baby mHealth program such as confirmed recall and reactions and receptivity to the messages were adapted by the authors based on validated measures previously published in social marketing evaluation research, including their own work [ 21, 22].
In a poll earlier this year by Marketing Evaluations, a company that tracks celebrity appeal, Jones's popularity had risen significantly since last year.
Steven Levitt, the chief executive of Marketing Evaluations, said that Mr. Foreman's scores suggest that "he is not the most lovable personality.
Henry Schafer, the executive vice president of Marketing Evaluations, which calculates Q scores, said that athletes had a limited number of companies to court.
Marketing Evaluations, the company behind the "Q scores" that measure consumer perception, started including Ms. Burnett in its twice-a-year surveys two years ago.
Deep Blue, the chess-playing computer created by I.B.M., has worked its way onto the celebrity radar screen, according to a study by Marketing Evaluations/ TvQ, a Long Island company that measures celebrity appeal.
That's why the industry pays close attention to the survey research of a Long Island firm called Marketing Evaluations; twice a year, the firm calculates "Q scores" — which measure the familiarity and appeal of news and entertainment figures.
Another negative sign is Mr. Foreman's Q score, a measure of awareness and appeal of celebrities and brands that is put out by Marketing Evaluations, in Manhasset, N.Y.
Last summer, Marketing Evaluations Inc., a company that measures the appeal of personalities and brands, tested 6- to 8-year-old girls to gauge their awareness of youth-oriented brands.
For Mr. Lauer "the drop started happening in the beginning of 2012, and it's slowly eroded since then," said Henry Schafer of Marketing Evaluations, the company that surveys thousands of viewers to come up with the scores.
