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Although international brands may have a marketing edge, local brands are challenging the status quo.
He also hopes the initiative will give Omni United a marketing edge over its competitors.
The dog-care services also will give Rose a marketing edge when it comes to leasing apartments, Ms. Kaufman said.
Mr. LaHive also hopes Belly's unusual rewards will create a built-in marketing edge by starting conversations.
But sometimes, they cheat and report fuel-economy figures that are better than their competitors', to gain a marketing edge.
She said as pot consumers are becoming more sophisticated, "there's nothing like the value of a third-party certifier" to give growers a marketing edge.
Similar(31)
In a first for the company, audience surveys showed that online marketing edged out other forms of advertising as the primary source of awareness for both films.
After a nine-month pilot with 12 retailers before its July 2015 release, Market Edge is used at 1,500 locations today.
As nervous markets edge lower on the continuing US debt stalemate, technology stocks are bucking the downward trend.
Mining shares are heading higher as markets edge up ahead of Italy's vote of confidence in its austerity plans.
In the absence of this spoon-fed pipeline, some money managers became increasingly dependent on expert networks for research that would give them a market edge.
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CEO of Professional Science Editing for Scientists @ prosciediting.com