'marketing diversification' is an acceptable phrase in written English.
You can use it to refer to a business strategy in which a company expands its range of products or services in order to increase market share and profitability. For example, "The company implemented a marketing diversification strategy, introducing new products in different market segments."
Buying Barneys would enhance its geographic and market diversification, Fast Retailing said.
And while the cost of producing milk has gone up, the supermarkets won't pay any more, and in today's unstable market diversification is a risk.
Several transformation pathways could be undertaken, ranging from process modernisation to product portfolio and market diversification.
In addition, the excise tax increased their global market sales intensity, global market diversification, and customer diversification in the US domestic market.
Market diversification nmarket Number of markets, in terms of country of product destination, the firm has The greater the market diversification, the less the incentive to adopt and continue HACCP.
The greater the market diversification, the less the incentive for earlier initial adoption and likely earlier decertification.
Hence, we hypothesize that both market diversification (nmarket) and product diversification (nform) will be negatively associated with initial certification but positively associated with decertification decisions.
With customer and market diversification of complex customized product demand challenging to modern enterprises, the design process of product is continually confronted with various complicated design information.
Coviello and Munro (1997)'s study on small software firms suggested that while network relationships can drive market expansion and development activities, they can also inhibit market diversification activities because of the stalling efforts by initial partners.
The sportswear and sports goods sector of the textile industry has seen market diversification for fibrous materials and has also contributed toward the elevation of textile science and technology to a level approaching that of other high-tech industrial sectors.
