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This introduction to the special issue discusses the notion of marketing competencies in buyer supplier relationships, and the role these competencies play in creating value for the customer.
The first, established approach deals with competencies as inputs to organizational processes, and seeks to establish in how far marketing competencies such as customer relationship management, channel design, etc. lead to superior financial returns.
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International health organizations should rapidly develop and deploy a strategic plan to improve the communication and marketing competency of the public health workforce worldwide, especially in developing countries.
Based on the case study of a medical product manufacturer, this study addresses this question by investigating how manufacturers identify the problem of reverse logistics; design and develop of sustainable product and service by enhancing the efficiency of operations, and market competencies that add value to their customers' business processes.
Regulation and promotion of an internal EU energy market was a natural corollary of the Commission's existing single market competencies, and the Commission has increased its regulatory powers of the internal energy market it has promoted and successfully proposed the co-financing of.
The second, emerging, approach focuses on the marketing of competencies as a source for customer value.
The market for competencies will ultimately put unprecedented pressure on colleges and universities to unbundle the degree.
Whatever the advantages the new innovation offers it will not succeed without adequate financial backing, marketing and production competencies.
The firm level initiatives suggested to improve competitiveness are core competencies, market responsiveness, and organizational restructuring.
These firms must integrate their technological competencies with marketing capabilities to understand customer needs to identify and pursue entrepreneurial opportunities (Dutta et al. 1999; Baker and Sinkula 2005).
Areas of capacity gap range from negotiation and policy dialogue skills, organizational and management skills to competencies in marketing, processing, and value addition and M&E.
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