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Such marketing changes require time and careful planning.
Unless food marketing changes, it's hard to believe that anything else can work".
Marketing changes are also in the offing at Travelocity, said Michael A. Stacy, the company's senior vice president for marketing.
"The Nokia story highlights the need to consider mobile as the catalyst for broader technology and marketing changes".
On March 17, Smith & Wesson, a unit of Tomkins P.L.C., announced an agreement to install trigger locks as well as make marketing changes.
"They have a core team of guys who go in there and work day and night to implement cost-cutting measures, market reorientation, marketing changes, efficiency ideas.
Similar(41)
In the following years, however, online marketing changed.
"They can adjust to market changes very rapidly.
But market changes that big don't occur every day.
"Market changes happen at points of discontinuity," Mr. Augustin said.
It is about technological changes, market changes, and changes in consumer reaction to things".
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