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The marketing change — and very likely the 22 percent adjustment — has led to multiple showings in the last few weeks, said Patty LaRocco, its Town broker.
Part of the impetus for the marketing change was that the bureau was running into competition from social networking sites and services, like Angie's List (www.angieslist.com), that rely on anecdotal information about services like plumbers and painters.
Internally, the company has been referring to this as a "marketing change" only, as the apps and services aren't affected and the logo is also remaining the same following the shift.
In the 8 years since I've started my career, I've seen social media marketing change quite a bit, but I have yet to see any of the big changes that will take place this year.
Similar(56)
Such marketing changes require time and careful planning.
In the following years, however, online marketing changed.
Did the market change?
Just as markets change, so should policy".
Nobody's anticipating a real market change".
Of course, markets change, so planners must constantly readjust.
Markets change, as do people and financial interests.
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