marketing capability

USAGE SUMMARY

The phrase "marketing capability" is correct and usable in written English.
It can be used to refer to the skills, resources, and processes that an organization has to effectively market its products or services. Example: "The company's marketing capability has significantly improved, allowing it to reach a wider audience and increase sales."

✓ Grammatically correct

Science

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

It gives Hachette enormous marketing capability with one of our most important bookselling partners".

The Guardian - Books

They have failed to develop their own technology, styling or marketing capability.

The Economist

While direct synergies with Actelion's PAH sales and marketing capability are unlikely to be material, we would expect Shire to be able to extract meaningful corporate overhead savings, as well as absorbing R&D spend within its budget.

The Guardian - Business

None of them have club team status, and the sport is not officially recognized by the N.C.A.A. "This is an opportunity for us to really show athletic directors at a Division I level that cricket matters, cricket is a big sport and cricket has a marketing capability in this country," said Sumantro Das, an all-rounder and junior at Boston University, who learned to play as a child in India.

The New York Times - Sports

Marketing capability.

Journal of Global Entrepreneurship Research

Entrepreneurial orientation and marketing capability significantly impact the firm performance.

Journal of Global Entrepreneurship Research

Marketing capability refers to Morgan et al. (2009).

Journal of Global Entrepreneurship Research

Market orientation had a very high impact on marketing capability with a weight of 0.73, followed by that of marketing capability on performance with a weight of 0.47.

Journal of Global Entrepreneurship Research

The factor loadings represent the strength of the interrelations between marketing capability and the sub constructs.

Journal of Global Entrepreneurship Research

Human-verified similar examples from authoritative sources

Similar Expressions

2 human-written examples

Network operators have been been working with advertising specialists to develop their mobile marketing capabilities.

The New York Times

"Many biotech companies have little or no distribution or marketing capabilities," Mr. Vroom said.

The New York Times

Expert writing Tips

Best practice

When discussing a company's advantages, clearly define which specific aspects of "marketing capability", such as market research or promotional activities, contribute to their success.

Common error

Avoid vague claims about "marketing capability" without providing concrete examples of successful campaigns or strategies. Generic statements lack impact and credibility.

Linguistic Context

The phrase "marketing capability" functions as a noun phrase, typically used as the subject or object of a sentence. It refers to the ability or capacity of an organization to effectively market its products or services. As Ludwig AI confirms, it is a standard and usable term.

Expression frequency: Very common

Frequent in

Science

51%

News & Media

33%

Formal & Business

16%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "marketing capability" is a grammatically correct and frequently used phrase that describes an organization's ability to effectively market its products or services. Ludwig AI confirms its validity. It is most commonly used in science, news, and business contexts, with a professional and formal register. To enhance your writing, clearly define the specific aspects of "marketing capability" you are referencing and avoid making vague claims. Alternatives such as "marketing capacity", "marketing expertise", and "marketing proficiency" can be used to add nuance.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

marketing capacity

Replaces 'capability' with 'capacity', emphasizing the extent or amount of marketing activities a company can handle.

marketing proficiency

Substitutes 'capability' with 'proficiency', highlighting a high degree of skill and expertise in marketing.

marketing competence

Uses 'competence' instead of 'capability', focusing on the organization's ability to perform marketing tasks effectively.

marketing expertise

Replaces 'capability' with 'expertise', emphasizing specialized knowledge and skill in marketing.

marketing prowess

Substitutes 'capability' with 'prowess', suggesting exceptional skill and ability in marketing.

marketing strength

Replaces 'capability' with 'strength', focusing on the power and effectiveness of marketing efforts.

marketing skill set

Focuses on the specific skills and abilities a company possesses in the area of marketing.

marketing resources

Highlights the availability and effectiveness of marketing-related assets and support.

marketing infrastructure

Emphasizes the underlying systems and structures that support marketing activities.

marketing aptitude

Replaces 'capability' with 'aptitude' which refers to an inherent ability or talent for marketing.

FAQs

How can I improve my company's "marketing capability"?

Focus on strengthening key areas such as market research, branding, digital marketing, and customer relationship management. Investing in training and technology can also enhance your team's skills and effectiveness.

What are some signs of strong "marketing capability" within a company?

Indicators include a clear brand identity, effective market segmentation, successful product launches, positive customer feedback, and consistent growth in market share.

What is the relationship between market orientation and "marketing capability"?

Market orientation, which is focusing on customer needs and preferences, strongly influences the development of "marketing capability". Understanding the market helps companies develop more effective strategies and tactics.

What are some alternatives to using the phrase "marketing capability"?

You can use alternatives like "marketing capacity", "marketing proficiency", or "marketing expertise" depending on the specific context and emphasis you want to convey.