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Health experts applaud the in-school marketing ban, but they still chide Kraft for being among the most aggressive marketers to children and young adults.
Although cosmetic animal testing is already banned across the European Union, Israel and India, and the EU implemented an additional marketing ban this year, people are often amazed to find out that testing lipsticks, soaps and skin creams on animals remains legal in more than 80 percent of the world.
"It had insisted that a marketing ban would infringe World Trade Organisation rules and instead sought only a ban on the sale of products tested on animals within Europe, a measure that animal welfare groups claimed would only transfer the testing outside EU borders".
This follows the approach taken in the European Union which began banning the testing of cosmetic products on animals in 2003 and finalized a marketing ban on March 11 , 2013 as a result, cosmetic products and ingredients tested on animals anywhere in the world, after that date may not be sold there.
A comprehensive marketing ban would reduce smoking prevalence by about 4.0% and avert 2.15 million deaths by 2050.
This is in spite of the FCTC mandate for a total tobacco marketing ban to protect youth from being drawn into tobacco consumption.
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"What we need are targeted solutions focused on those individuals and local areas which require the most help, not nationwide marketing bans which are proven to be ineffective in reducing alcohol misuse.
Except for the effects of cigarette prices and marketing bans, the model relies on studies of policy effects from high income countries, owing to the lack of studies for low and middle income countries.
The FCTC mandates a comprehensive set of tobacco control policies: surveillance and monitoring of the prevalence of tobacco use, creation of smoke-free environments, treatment of tobacco dependence, taxation on tobacco consumption and other price controls, and enforcement of health warnings on tobacco packages and marketing bans.
Though smoke-free air laws and marketing bans require enforcement and some costs for implementation (including political capital), a recent report by WHO found that the policies suggested by the FCTC are clearly cost effective using traditional metrics, 54 a contention that has been reinforced by a study of tobacco control in Vietnam.
Pressure to trammel the markets (banning trading in credit-default swaps, setting up a more pliable European rating agency) should be dismissed as an attempt to shoot the messenger.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com