"We both are powerhouse gals who have marketing backgrounds," Lisa Anselmo says.
Some personal coaches come from business and marketing backgrounds; others are therapists and members of the clergy.
Most branding experts come out of advertising or marketing backgrounds, and in fact their methods, tools and jargon usually reflect those disciplines.
As electric systems become more sophisticated, they have begun to mystify auto executives with mechanical backgrounds -- to say nothing of executives with finance and marketing backgrounds.
Two powerhouse New Jersey gals from marketing backgrounds can save the bridge from the love locks — but the French are skeptical that they can restore it to Paris, and the bridge has to be restored to Paris, made part of the Parisian sense of Us, before it can be returned to Paris.
"A lot of technology people with no direct marketing backgrounds assumed that since the Internet allows you literally to have one-to-one marketing, then that must be the holy grail," said George Garrick, the former chief executive of Information Resources, a big marketing data company, who later started and then sold Flycast, an Internet advertising company.
The company's founders, Ben Carcio, Sonciary Honnoll and Dan Koziak, all have extensive marketing backgrounds.
The company's founders, Ben Carcio, Sonciary Honnoll, and Dan Koziak, have deep marketing backgrounds, allowing them to bring their expertise to this new company.
But both co-founders have strong marketing backgrounds, and understand what it takes to build a differentiated brand experience and awareness about their own brand, and their sellers, too.
In his wake, two executives with marketing backgrounds were charged with reviving the company.
Both have marketing backgrounds as executives, for a content and media company (Epstein) and a global talent, media, and marketing agency (Matlins).
