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Web bugs, which online marketers refer to as pixel tags, are used by creators of Web pages and advertisers to keep track of visits to a page.
The sight of workers in paste-splattered jumpsuits wrestling soggy posters into position is not necessarily in keeping with what luxury marketers refer to as their "brand values".
But what marketers refer to as brand "equity" -- part familiarity, part positive associations -- doesn't go away so easily, and some people see using that memory as a way to make money.
Marketers refer to such style-obsessed shoppers as prosumers, or urban influentials -- educated customers who are picky or just vain enough to spend more money or to make an extra effort in pursuit of their personal look.
There is also what marketers refer to as KGOY — Kids Getting Older Younger — their explanation for why 3-year-olds now play with toys that were initially intended for middle-schoolers.
Cayce is a stand-in for everyone in the hyperinformational present, where every wall, suitcase and shopping cart is plastered with ads and where marketers refer to spaces that are not yet advertised upon as dead.
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He calls Origami's proposition "Splunk for marketers," referring to the service that offers analytics to monitor enterprise apps, and he believes that this will be something that will become even more commonplace in the world of big data.
Kidding aside, marketers often refer to new products as providing "news" for consumers, assisting a brand to stand out in a crowded category.
When brands hire celebrity endorsers and attractive models, marketers typically refer to the advertisements as aspirational, meaning that consumers do not see themselves reflected in the ad as much as an ideal to which they aspire.
Marketers at the brand refer to the line as "a high-tech approach to low tech," and Mike Howard, a creative director at Arnold, said the tagline, "Like barefoot only better," reinforces that.
Just like everything else in urban India, there is a dichotomy, said Ashok Lalla, a Mumbai-based digital marketer who refers to social networking as young India's "Five-to-Nine" preoccupation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com