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Retailers and marketers need to influence the influential Market Mavens -- savvy, active consumers.
Marketers need to understand their core markets better and focus on loyalty programs that fit their needs.
Marketers need to understand, for each marketing channel, which technologies can help them the most.
Influencer marketing is ubiquitous in the gaming industry and marketers need to take serious notice.
So now marketers need to start to think about content marketing as something separate from advertising.
Brands and marketers need to think like publishers to build effective content marketing workflows and outcomes.
To work smart, marketers need to better understand how to create more effective marketing content.
Marketers need to focus on four audiences.
Travel marketers need to recognize and embrace analytical sophistication.
Instead, marketers need to observe their customers in action.
Marketers need to work closely with IT departments and technologists.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com